Case Studies: Practice!
Case 2: The Silent Partner
From the original Sourcing Communication Playbook, kept unchanged. Practitioner advice, not yet source-checked. The English version is written for buyers; the Chinese version is written for young sales staff and gives different advice.
Scenario: Chinese supplier replies with extremely brief emails. You need detailed tech specs.
Approach: Shift the medium. Schedule a video call. Brief emails often stem from language barriers. Prepare questions in advance, speak slowly, use screen sharing. Follow up with a written "Confirmation".